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    EloElo Group raises $80 million in a Series C round led by Hornbill Capital and NBCUniversal, with MIT Investment Co. and existing investors participating. Peppermint Robotics raises ₹100 crore (approximately $10.5 million) in a Pre-Series B round led by pi Ventures and Crane Venture Partners, with Asiana Fund participating. Traversal raises $120 million in a Series B round at a $1 billion valuation, led by Kleiner Perkins, Redpoint and Khosla Ventures, with Sequoia Capital, Battery Ventures and Amex Ventures participating. GIVA raises over $100 million in a round led by Multiples Alternate Asset Management. The Croffle Guys raises ₹14 crore in a round led by V3 Ventures, with N.A.N Partners participating. Solgram raises over $1 million in a pre-seed round led by DSG Consumer Partners and Saama Capital, with Kapil Chopra participating. Sachin Tendulkar makes a strategic investment in Metasports Interactive, the company behind Hitwicket. The amount was not disclosed. Hyeglo Beauty raises ₹7 crore in a round led by Sauce, with Giga Capital, Consumer Collective, Reckitt's Arjun Purkayastha and The Patient Capital participating. Unify Foodworks raises ₹5 crore in seed funding through convertible debentures from Atrium Ventures, SailThru Ventures, Arjun Vaidya and Abhishek Goyal. OBSESS raises approximately ₹3 crore in an angel round from Pushpendra Singh, Amit Goel and Harshit Vij. EloElo Group raises $80 million in a Series C round led by Hornbill Capital and NBCUniversal, with MIT Investment Co. and existing investors participating. Peppermint Robotics raises ₹100 crore (approximately $10.5 million) in a Pre-Series B round led by pi Ventures and Crane Venture Partners, with Asiana Fund participating. Traversal raises $120 million in a Series B round at a $1 billion valuation, led by Kleiner Perkins, Redpoint and Khosla Ventures, with Sequoia Capital, Battery Ventures and Amex Ventures participating. GIVA raises over $100 million in a round led by Multiples Alternate Asset Management. The Croffle Guys raises ₹14 crore in a round led by V3 Ventures, with N.A.N Partners participating. Solgram raises over $1 million in a pre-seed round led by DSG Consumer Partners and Saama Capital, with Kapil Chopra participating. Sachin Tendulkar makes a strategic investment in Metasports Interactive, the company behind Hitwicket. The amount was not disclosed. Hyeglo Beauty raises ₹7 crore in a round led by Sauce, with Giga Capital, Consumer Collective, Reckitt's Arjun Purkayastha and The Patient Capital participating. Unify Foodworks raises ₹5 crore in seed funding through convertible debentures from Atrium Ventures, SailThru Ventures, Arjun Vaidya and Abhishek Goyal. OBSESS raises approximately ₹3 crore in an angel round from Pushpendra Singh, Amit Goel and Harshit Vij.

    • Just In

    Pune-Based WANotifier Joins TinySeed EMEA Fall 2024 Accelerator Cohort

    Latest News Posted on  —by Salil Urunkar
    WANotifier

    Pune: WhatsApp marketing SaaS platform WANotifier announced its selection for the TinySeed EMEA Fall 2024 accelerator cohort.

    The platform, built on the official WhatsApp API, empowers small and mid-sized businesses to automate customer communication, run high-conversion campaigns, and streamline engagement through WhatsApp.

    Also Read: Global Generative AI Services Market Set for USD 43.8 Billion Boom by 2030

    With a zero API markup policy and flexible onboarding, WANotifier differentiates itself as a user-friendly alternative to existing enterprise-heavy solutions.

    As an official Meta Tech Partner, the company delivers seamless access to WhatsApp’s powerful messaging infrastructure without the usual complexities that hinder adoption.

    “This is a huge milestone for us,” said Ram Shengale, Founder of WANotifier. “We applied earlier and didn’t make it, but getting into the TinySeed program now is incredibly rewarding. Their focus on sustainable, bootstrapped SaaS businesses aligns perfectly with our philosophy. Being the only Indian company in the Fall 2024 EMEA batch is truly an honour.”

    WANotifier will use the TinySeed funding to:
    • Accelerate product development and achieve feature parity with larger competitors
    • Expand into key industry verticals and global markets
    • Strengthen its Pune-based tech and marketing teams

    Also Read: Infidigit Secures BW Merit Awards 2025 for HDFC Life and Superbalist SEO Campaigns

    “We’re committed to helping businesses market at scale on WhatsApp without the usual bloat and friction of traditional software,” Shengale added. “Our goal is to keep it simple, fast, and effective for marketers and founders alike.”

    Already trusted by thousands of businesses, WANotifier‘s client list includes BITS Pilani, ISKCON, Dog Home Foundation, Bvlgari Casablanca, and UK-based Mega Events. With recent progress in feature development, the startup is now shifting its focus to marketing and customer acquisition.

    Author

    • Salil Urunkar

      Salil Urunkar is a senior journalist and the editorial mind behind Sahyadri Startups. With years of experience covering Pune’s entrepreneurial rise, he’s passionate about telling the real stories of founders, disruptors, and game-changers.

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